Design hotels open in Thailand

A new chain of ‘design resorts and hotels’ has just been launched in Thailand, designed to cater to those travelers with an eye for aesthetics. The chain has been called X2 and is becoming referred to as ‘cross to’ and will focus on style and design.

The new company described the concept in a recently released statement. “The X2 owners recognized that those individuals who appreciate style and design were becoming less satisfied with the traditional tropical resort designs that, while well executed, proliferate the Asian region.�

The brand will focus their designs around three main themes: soul, freedom and simplicity. Using these brands, the new company hopes to branch out and break free of the traditional tropical resort concept many travelers to Thailand are all to familiar with.

The location of the first X2 resort to open will be in Kui Buri, located near the popular beach resort of Hua Hin, just a three hour drive south from Bangkok.

Each villa on the new property is identical in its construction, however, each unit has a unique way of placing its terrace, pool and garden area and a different orientation.

All of the X2 resorts will also include a 4K (fork) restaurant which will serve western, eastern and fusion cuisine. X2 plans to expand and open resorts in Koh Samui and Koh Kood which will open in summer 2008 and late 2009.