TAT wants tourists to tout Thailand

The Tourism Authority of Thailand has launched an online campaign to garner more interest in travel to the Kingdom. TAT and its ‘Amazing Thailand’ campaign are putting 200,000 baht up for grabs to tourists who upload their most amazing holiday videos of recent trips to Thailand to http://amazingexperience.tourismthailand.org. If photography is more your thing, the ‘Thailand Portfolio Project’ focuses on photos taken by tourists and journalists alike that relate to the Amazing Thailand theme.

The Deputy Governor for TAT’s marketing Communications Mr. Suraphon Svetasreni cites the common practice of tourists exchanging photos and video online that already exists as enough reason to take it one step further and promote Thailand using the recorded memories of regular people.

As more and more tourists share their personal videos and photos on websites like YouTube an d Flickr, Svetasreni comments, “Many of these photos and video clips are really amazing and they help to inspire other people to visit those destinations. TAT has realized the massive potential that this channel provides for e-marketing, so it has developed these two schemes to build stronger relationships with the web-communities."