Double standards in going green?

For many travellers these days, doing what they can to minimalise their impact on the environment while they travel is an important part of the process. And with this desire comes the profiteering of a new trend. Green travel is now a cash cow, and many popular tourist resorts in the world, including the Thai island of Ko Samui, are building new spas and resorts that cover every angle as far as sustainability goes. From bed sheets made from recycled materials, composting toilets and self sustainable and local cuisine served in the restaurants, the guest at these 21st century bastions of responsible business and tourism can rest easy they’re not contributing to the deterioration of the environment.

The question begs however, are travellers really committed to fomenting sustainable lifestyles, or is the current green revolution a trend comparable to the Atins Diet craze that will fade over time?