Rich Thai travellers speak out

In a recent survey undertaken by American Express, High-end travellers from Thailand declared they wanted a bit more minimalism when it comes to premium service. Words like flexibility and privacy came up, with the vast majority of those surveyed stating they preferred getaways that focused on privacy and exclusivity rather than being involved with a large group.

Many business professionals and luxury travellers were surveyed to reach the results, and one man who wished to remain anonymous said, "Privacy is very important to me, so I stay at less known, smaller hotels now - I feel more at home at these places. I'm worn out by large hotels and the crowds; it's all just too much. Boutique hotels are like going to your friend's house – comfortable."

It was also found that package holidays are out. Travellers want to be flexible and be able to go where the wind blows them a bit when on holiday instead of having a day’s itinerary to face in the morning. One man said, "A perfect travel experience is something I design myself. If I travel, I want to be the one who sets the schedule. I don't want to do things that are pre-arranged. You have to do many things in life you may not want to do. So when you relax, you want it to be your way, not in a box that someone else has created for you."